# New Apollo Integration & Faster Enrichment

> Full-time founder commitment, $5.2K booked revenue, 40 inbound signups, webhook implementation, advisory board formation, and enterprise fintech deal pipeline.

*Source: [https://www.getbeton.ai/blog/new-apollo-integration-faster-enrichment/](https://www.getbeton.ai/blog/new-apollo-integration-faster-enrichment/)*

**Published:** 2025-11-06  
**Author:** Vlad Nadymov  
**Tags:** company update, beton

## Company Updates

I've transitioned to full-time work on Beton. Also in discussions with two potential co-founders for COO and CTO positions.

## Traction

$5,200 in new revenue, bringing total to $5,570. However, most recent revenue stems from consulting-style GTM work with startup customers — not ideal for our enterprise-focused direction.

The cloud version has attracted 40 inbound signups with 1-3 demo requests weekly, though primarily from smaller companies rather than enterprise targets.

## Product Development

We're implementing inbound and outbound webhooks to transform Beton tables into APIs. This capability will allow users to:

- Receive new data from lead forms or n8n workflows
- Enrich information automatically
- Export results to Salesforce, email sequencers, or Google Sheets

Bug fixes are targeted for mid-November completion.

## Strategic Initiatives

**Advisory Board**: Building relationships with established sales leaders, offering equity stakes in exchange for bi-weekly consulting hours over two years.

**Sales**: Preparing an enterprise fintech deal while validating pain points. Cold outreach is expanding to approximately 1,000 qualified accounts.

**Fundraising**: Starting Friends, Family, and Fools fundraising mid-November, seeking $100K to fund paid enterprise pilots. Using SAFEs with lower caps for earlier investors.