# Privacy Policy

> Privacy Policy for Beton revenue intelligence platform. Learn how we handle your data, cookies, and privacy rights.

*Source: [https://www.getbeton.ai/privacy/](https://www.getbeton.ai/privacy/)*

**Last updated: February 2026**

## 1. Introduction

PGS-Sheben Inc. ("Beton," "we," "us," or "our") operates the Beton revenue intelligence platform at getbeton.ai. This Privacy Policy explains how we collect, use, and protect your information.

## 2. Information We Collect

### Account Information
When you create a Beton Cloud account, we collect:
- Name and email address
- Organization name
- Billing information (processed by our payment provider)

### Product Analytics Data
Beton connects to your PostHog instance to read product analytics events. We do **not** store your product analytics data. We process events in real-time to detect behavioral signals and route them to your configured destinations.

### Signal Metadata
We briefly retain signal metadata (signal type, timestamp, destination status) for routing and debugging purposes. This metadata does not contain your end-users' personal data.

### Website Usage
On getbeton.ai, we collect standard web analytics via Google Tag Manager, including:
- Page views and navigation patterns
- Browser type and device information
- Referral source
- Approximate location (country/region level)

## 3. How We Use Your Information

We use collected information to:
- Provide and maintain the Beton service
- Process signal routing between your data sources and destinations
- Send account-related communications
- Improve the Service based on aggregated usage patterns
- Comply with legal obligations

## 4. Cookie Policy

### Cookies We Use

**Necessary Cookies**: Required for the website and service to function. Cannot be disabled.
- Session management
- Cookie consent preferences

**Analytics Cookies**: Help us understand how visitors use our website. Loaded via Google Tag Manager only with your consent.
- PostHog analytics
- Google Analytics

**Marketing Cookies**: Used to measure the effectiveness of our marketing campaigns. Loaded via Google Tag Manager only with your consent.
- Advertising pixels

### Managing Cookies
You can manage your cookie preferences using the cookie consent banner on our website. You can also disable cookies in your browser settings, though this may affect functionality.

## 5. Data Sharing

We do not sell your personal data. We may share information with:
- **Service providers**: Payment processors, hosting providers (Vercel), and tools necessary to operate the Service
- **Your configured destinations**: Signal data is routed to CRMs and tools you connect (Attio, HubSpot, Zoho, Pipedrive, webhooks)
- **Legal requirements**: When required by law, regulation, or legal process

## 6. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit and at rest, access controls, and regular security reviews.

## 7. Data Retention

- **Account data**: Retained while your account is active and for a reasonable period after deletion
- **Signal metadata**: Retained for up to 30 days for debugging purposes
- **Product analytics data**: Not retained — processed in real-time and not stored

## 8. Your Rights (GDPR)

If you are in the European Economic Area, you have the right to:
- **Access** your personal data
- **Rectify** inaccurate personal data
- **Erase** your personal data ("right to be forgotten")
- **Restrict** processing of your personal data
- **Port** your data to another service
- **Object** to processing of your personal data
- **Withdraw consent** for cookie-based tracking

To exercise these rights, contact us at [privacy@getbeton.ai](mailto:privacy@getbeton.ai).

## 9. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers.

## 10. Children's Privacy

Beton is not directed at children under 16. We do not knowingly collect personal data from children.

## 11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy with a new "Last updated" date.

## 12. Contact

For privacy-related inquiries, contact us at [privacy@getbeton.ai](mailto:privacy@getbeton.ai).

PGS-Sheben Inc.