Beton + Attio
Turn product signals into Attio records automatically
Route signals to Attio CRM. Automatically create and update records when buying signals are detected.
How It Works
1
Connect your Attio workspace
Authenticate Beton with your Attio API key. Map signal types to Attio record types and attributes.
2
Configure signal routing rules
Define which signals create new records, update existing ones, or trigger specific workflows in Attio.
3
Signals flow to Attio in real-time
When Beton detects a revenue signal, it automatically creates or updates the corresponding record in Attio.
Sample Signal Payload
JSON
{
"signal_type": "product_qualified_lead",
"confidence": 0.92,
"source": "posthog",
"destination": "attio",
"account": {
"name": "Acme Corp",
"domain": "acme.com"
},
"events": [
"visited_pricing_page",
"invited_team_member",
"api_key_created"
],
"enrichment": {
"company_size": "50-200",
"industry": "SaaS"
}
}Features
- Automatic record creation and updates
- Custom field mapping for signal context
- Support for companies, contacts, and deals
- Bi-directional sync capabilities
- Configurable routing rules per signal type
- Full signal context attached to records
Use Cases
- Auto-create deals when buying signals are detected
- Enrich contact records with product usage context
- Update deal stages based on behavioral signals
- Alert sales reps in Attio when accounts show expansion intent
Ready to connect Attio?
Start detecting revenue signals and routing them to Attio in minutes.
