Beton + Attio
Turn product signals into Attio records automatically
Route signals to Attio CRM. Automatically create and update records when buying signals are detected.
How It Works
1
Connect your Attio workspace
Authenticate Beton with your Attio API key. Map signal types to Attio record types and attributes.
2
Configure signal routing rules
Define which signals create new records, update existing ones, or trigger specific workflows in Attio.
3
Signals flow to Attio in real-time
When Beton detects a revenue signal, it automatically creates or updates the corresponding record in Attio.
Sample Signal Payload
JSON
{
"signal_type": "product_qualified_lead",
"confidence": 0.92,
"source": "posthog",
"destination": "attio",
"account": {
"name": "Acme Corp",
"domain": "acme.com"
},
"events": [
"visited_pricing_page",
"invited_team_member",
"api_key_created"
],
"enrichment": {
"company_size": "50-200",
"industry": "SaaS"
}
}Features
- Automatic record creation and updates
- Custom field mapping for signal context
- Support for companies, contacts, and deals
- Bi-directional sync capabilities
- Configurable routing rules per signal type
- Full signal context attached to records
Use Cases
- Auto-create deals when buying signals are detected
- Enrich contact records with product usage context
- Update deal stages based on behavioral signals
- Alert sales reps in Attio when accounts show expansion intent
Frequently Asked Questions
What does Beton create in Attio?
Beton upserts Companies and People, writes custom attributes for signals (type, confidence, event list, detected timestamp), and can add entries to a list of your choice. You configure which list and which attributes in Attio's workspace settings.
Can I map Beton signals to Attio deals or tasks?
Yes. Beton supports creating tasks, updating deal-stage attributes, and posting to Attio Activities via Attio's native objects. Configuration lives in each signal's destination settings.
Does Beton overwrite existing Attio records?
Beton never overwrites user-entered data. It uses Attio's upsert APIs with domain or email as the matching key, appending new signal attributes without touching fields you've set manually.
Do I need an Attio paid plan?
Any Attio plan that exposes the API works, including the Free plan for light usage. Heavier signal volumes may require Plus or Pro due to Attio's API call limits.
Ready to connect Attio?
Start detecting revenue signals and routing them to Attio in minutes.
