OpenClaw plugin · AGPLv3 · 5 ★

openclaw-gtm-skills

A Clay.com alternative you run yourself. Turn a list of domains into researched, scored, segmented, outreach-ready prospects — using OpenClaw, Supabase, and Firecrawl.

View on GitHub ↗ ← All OSS tools

Standalone skills

Each skill works independently. Drop one into your ~/.openclaw/workspace/skills/ directory and use it from any OpenClaw agent — no pipeline required.

context-building
Build/update a GTM context file (ICP, voice, proof, campaigns, DNC list).
hypothesis-building
Generate testable pain hypotheses from ICP + win cases.
email-prompt-building
Craft self-contained email-prompt templates for campaigns.
email-generation
Run prompts per-contact from CSV → personalized emails.
list-segmentation
Segment + tier companies by hypothesis fit + data richness.
gtm-hypothesis-scorer
RICE scoring across all GTM hypotheses in your DB.

End-to-end pipeline

The plugin chains the skills into a domain-list-to-sales-deck pipeline. Each stage is independently runnable and stores results in Supabase, so you can pause, resume, or branch off mid-flow.

gtm-intake → gtm-prefilter → gtm-research → gtm-sales-org → gtm-signals → gtm-segment → gtm-outreach → gtm-deck

Inspired by and partially based on extruct-ai/gtm-skills — see ATTRIBUTION.md in the repo.

Requirements

▸ OpenClaw — installed and running
▸ Supabase — project for the pipeline database
▸ Firecrawl — self-hosted or cloud — required for company research
▸ Attio — optional — only for CRM sync in gtm-segment
▸ seqd — optional — for outreach enrollment in gtm-outreach

Self-host today

Clone the repo, point it at your Supabase + Firecrawl, and run the pipeline. Full setup in the GitHub README.

Read the docs on GitHub ↗