Beton + PostHog
Your product analytics, powering revenue intelligence
Connect your PostHog instance as the primary data source for behavioral signal detection.
How It Works
1
Connect your PostHog instance
Provide your PostHog API credentials. Beton connects directly to your instance — no data export or migration needed.
2
Beton reads your events in real-time
Product analytics events flow through Beton's signal detection engine, analyzing user behavior patterns automatically.
3
Behavioral signals are detected
Beton identifies buying intent, expansion opportunities, and churn risk from your PostHog event data.
Sample Signal Payload
JSON
{
"signal_type": "product_qualified_lead",
"confidence": 0.92,
"source": "posthog",
"destination": "posthog",
"account": {
"name": "Acme Corp",
"domain": "acme.com"
},
"events": [
"visited_pricing_page",
"invited_team_member",
"api_key_created"
],
"enrichment": {
"company_size": "50-200",
"industry": "SaaS"
}
}Features
- Direct API connection — no data export needed
- Real-time event processing
- Supports all PostHog event types and properties
- Historical data analysis for signal calibration
- Zero impact on your PostHog performance
- Works with PostHog Cloud and self-hosted
Use Cases
- Detect when free users exhibit buying behavior in your product
- Identify power users ready for expansion conversations
- Spot churn signals before users downgrade or leave
- Route product-qualified leads to your sales team automatically
Frequently Asked Questions
Do I need to export my PostHog data to use Beton?
No. Beton reads events directly from your PostHog instance via the API — PostHog Cloud or self-hosted both work. Nothing is copied or migrated. You provide connection credentials and can revoke access at any time.
Does Beton slow down my PostHog instance?
No. Beton queries event batches on a schedule (typically every few minutes) rather than streaming every event, and respects PostHog's rate limits. In practice the read load is a few queries per sync interval.
Which PostHog event types does Beton analyze?
Beton reads standard event types (pageviews, custom events, group events, identify calls) plus person and group properties. Heuristic detection surfaces behavioral patterns automatically — you don't need to pre-define which events matter.
Does Beton store the raw PostHog events?
No. Beton reads events, computes signals, and stores only the signal output (type, confidence, events referenced). Granular product analytics data stays in PostHog.
Ready to connect PostHog?
Start detecting revenue signals and routing them to PostHog in minutes.
