Beton + Firecrawl
Web context for the agent — your product, the way Google sees it
Give Beton's agent business context by letting it crawl your own site (and soon your customers') — pricing, features, integrations, blog. Better context, sharper signals.
How It Works
Add your Firecrawl API key
Drop your Firecrawl key into Beton settings. Beton uses it to crawl your own site.
Agent reads context
The agent ingests pricing pages, feature docs, blog posts, integration directories — building a working model of what your product does and how it monetizes.
Sharper hypotheses
When the agent looks at warehouse events, it interprets them in the context of your actual product, not in isolation.
Features
- Bring your own Firecrawl API key (Cloud or self-hosted)
- Crawl pricing, features, blog, integrations, and other public pages
- Context fed directly into hypothesis generation
- Coming soon: per-customer crawl during analysis (B2B context awareness)
Use Cases
- Help the agent understand what your product does without you writing a brief
- Disambiguate event names by reading what the corresponding feature actually is
- Coming soon: contextualize a customer's industry or stack during analysis
From the blog
Posts where Firecrawl comes up — teardowns, integration deep-dives, release notes.
Ready to connect Firecrawl?
Start detecting revenue signals and routing them to Firecrawl in minutes.
Pairs well with
Firecrawl is the data source — pair it with a destination to actually route the signals Beton finds.
Firecrawl + Attio
Auto-enrich Attio accounts with website-derived firmographic signals as soon as they show buying intent.
Attio integration →
Firecrawl + Apollo
Combine website-extracted context with Apollo personas so outbound copy actually lands.
Apollo integration →
Firecrawl + Webhooks
Route website-derived account context to anywhere your team already lives.
Webhooks integration →