Beton + Apollo
Enrich the signal before it routes
Enrich detected signals with Apollo contact and company data, then push the enriched record into your CRM or sequence. Fewer manual lookups; faster outbound.
How It Works
Add your Apollo API key
Drop in your Apollo key. Beton uses it for organization-enrich, people-search, and people-match.
Auto-enrich detected signals
When a signal fires for an account, Beton hits Apollo's organization-enrich and finds the matching ICP contacts (title filters, location filters, seniority). Reveal optional.
Route enriched records onward
Push the signal + enriched contact into your CRM (Attio), kick off an Apollo sequence, or webhook the full payload anywhere.
What Apollo sees
{
"signal_type": "product_qualified_lead",
"account": {
"domain": "acme.com",
"name": "Acme Corp"
},
"apollo_enrichment": {
"industry": "SaaS",
"employee_count": 142,
"funding_stage": "Series B",
"primary_contact": {
"name": "Jane Doe",
"title": "VP of Revenue Ops",
"email": "jane@acme.com",
"linkedin": "https://linkedin.com/in/janedoe"
}
},
"sequence_enrolled": "plg-pql-q2"
}Features
- Organization enrichment by domain — firmographic context per signal
- People search with ICP filters (title, seniority, location)
- People match (reveal) — full contact data, 1 credit per reveal
- Apollo-side sequence enrollment (paused or live)
- Cost-aware: respects your Apollo credit balance, with per-signal caps
- Works with both Apollo workspaces and Apollo individual plans
Use Cases
- Auto-find the buyer when a PQL signal fires (no rep research)
- Enrich churn-risk signals with the relevant exec contact for retention
- Trigger an Apollo sequence the moment a buying signal lands
- Feed enriched signals into outbound systems beyond Apollo
From the blog
Posts where Apollo comes up — teardowns, integration deep-dives, release notes.
Ready to connect Apollo?
Start detecting revenue signals and routing them to Apollo in minutes.
Pairs well with
Apollo is the destination — pair it with a data source so Beton has signals worth routing in the first place.
Apollo + Postgres
Run outbound on warehouse-derived buying signals instead of stale title lists.
Postgres integration →
Apollo + PostHog
Sequence the accounts that PostHog says are ready to buy — not your full TAM.
PostHog integration →
Apollo + Stripe
Align Apollo sequences to billing milestones (trial-to-paid, downgrade risk, renewal due).
Stripe integration →