New Apollo Integration & Faster Enrichment
Full-time founder commitment, $5.2K booked revenue, 40 inbound signups, webhook implementation, advisory board formation, and enterprise fintech deal pipeline.
Company Updates
I’ve transitioned to full-time work on Beton. Also in discussions with two potential co-founders for COO and CTO positions.
Traction
$5,200 in new revenue, bringing total to $5,570. However, most recent revenue stems from consulting-style GTM work with startup customers — not ideal for our enterprise-focused direction.
The cloud version has attracted 40 inbound signups with 1-3 demo requests weekly, though primarily from smaller companies rather than enterprise targets.
Product Development
We’re implementing inbound and outbound webhooks to transform Beton tables into APIs. This capability will allow users to:
- Receive new data from lead forms or n8n workflows
- Enrich information automatically
- Export results to Salesforce, email sequencers, or Google Sheets
Bug fixes are targeted for mid-November completion.
Strategic Initiatives
Advisory Board: Building relationships with established sales leaders, offering equity stakes in exchange for bi-weekly consulting hours over two years.
Sales: Preparing an enterprise fintech deal while validating pain points. Cold outreach is expanding to approximately 1,000 qualified accounts.
Fundraising: Starting Friends, Family, and Fools fundraising mid-November, seeking $100K to fund paid enterprise pilots. Using SAFEs with lower caps for earlier investors.
