Integrations
Connect your data source and route revenue signals to your favorite CRM and tools.
Data Sources
Postgres
Connect any Postgres warehouse as a behavioral data source. Replicas, Supabase, self-hosted — Beton reads schema and discovers signals directly.
PostHog
Connect your PostHog instance as the primary data source for behavioral signal detection. Backtest hypotheses on your event history before any signal goes live.
Firecrawl
Give Beton's agent business context by letting it crawl your own site (and soon your customers') — pricing, features, integrations, blog. Better context, sharper signals.
Destinations
Attio
Route signals to Attio CRM. Automatically create and update records when buying signals are detected. Field-level mapping; never overwrites user-entered data.
Apollo
Enrich detected signals with Apollo contact and company data, then push the enriched record into your CRM or sequence. Fewer manual lookups; faster outbound.
Webhooks
Send signals to any tool via webhooks. HMAC-signed JSON payloads, retries with backoff, delivery logs. The escape hatch for everything Beton doesn't natively integrate with.
How Beton connects to your stack
Beton sits between your data and your CRM. A source feeds it raw behavior — PostHog events, Postgres rows, Stripe billing. Beton scores accounts from that behavior and pushes the result to a destination — Attio, Apollo, or any endpoint over Webhooks.
It reads; it doesn't move your data. Sources connect through a single read-only role, Beton scans on its own schedule, and it never writes back. Only the signal leaves — a scored account and the events behind it — routed to the destination in seconds.
No native connector for your tool yet? The Webhooks destination sends the same payload to any HTTPS endpoint, so anything that accepts a POST already works.
Coming Soon
Native support is on the roadmap. Today, route signals to any of these via the Webhooks integration.
Connect Your Stack
Beton integrates with your existing tools to route revenue signals where they matter.