Beton + HubSpot
Bridge the gap between product usage and your HubSpot pipeline
Route signals to HubSpot CRM. Update contacts, create deals, and trigger workflows automatically.
How It Works
1
Connect your HubSpot account
Authenticate via OAuth. Beton automatically discovers your HubSpot properties and pipeline stages.
2
Map signals to HubSpot actions
Configure which signals create contacts, update deals, set lifecycle stages, or trigger HubSpot workflows.
3
Revenue signals appear in HubSpot
Your sales team sees product usage signals directly in HubSpot — no context switching required.
Sample Signal Payload
JSON
{
"signal_type": "product_qualified_lead",
"confidence": 0.92,
"source": "posthog",
"destination": "hubspot",
"account": {
"name": "Acme Corp",
"domain": "acme.com"
},
"events": [
"visited_pricing_page",
"invited_team_member",
"api_key_created"
],
"enrichment": {
"company_size": "50-200",
"industry": "SaaS"
}
}Features
- OAuth-based authentication
- Contact and company record updates
- Automatic deal creation and stage updates
- Custom property mapping
- HubSpot workflow triggers
- Timeline event logging for full context
Use Cases
- Trigger outreach workflows when users hit product milestones
- Create deals automatically when buying intent is detected
- Score leads based on real product engagement data
- Keep your HubSpot pipeline synced with actual product usage
Ready to connect HubSpot?
Start detecting revenue signals and routing them to HubSpot in minutes.
