Beton + Pipedrive
Let product signals drive your Pipedrive pipeline
Route signals to Pipedrive. Create activities and update deals when revenue signals are detected.
How It Works
1
Connect your Pipedrive account
Provide your Pipedrive API token. Beton discovers your pipelines, stages, and custom fields.
2
Map signals to Pipedrive actions
Choose which signals create deals, update stages, add activities, or create notes in Pipedrive.
3
Your pipeline stays in sync
Deals move through your pipeline automatically as product signals indicate progression or risk.
Sample Signal Payload
JSON
{
"signal_type": "product_qualified_lead",
"confidence": 0.92,
"source": "posthog",
"destination": "pipedrive",
"account": {
"name": "Acme Corp",
"domain": "acme.com"
},
"events": [
"visited_pricing_page",
"invited_team_member",
"api_key_created"
],
"enrichment": {
"company_size": "50-200",
"industry": "SaaS"
}
}Features
- Deal creation and stage progression
- Activity and note creation
- Custom field mapping
- Organization and person record updates
- Pipeline-specific routing rules
- Full signal context in deal details
Use Cases
- Auto-create deals when free users show buying intent
- Move deals through stages based on product milestones
- Add activities for sales follow-up on expansion signals
- Flag at-risk deals when churn signals are detected
Ready to connect Pipedrive?
Start detecting revenue signals and routing them to Pipedrive in minutes.
