Beton + PostHog
Your product analytics, powering revenue intelligence
Connect your PostHog instance as the primary data source for behavioral signal detection.
How It Works
1
Connect your PostHog instance
Provide your PostHog API credentials. Beton connects directly to your instance — no data export or migration needed.
2
Beton reads your events in real-time
Product analytics events flow through Beton's signal detection engine, analyzing user behavior patterns automatically.
3
Behavioral signals are detected
Beton identifies buying intent, expansion opportunities, and churn risk from your PostHog event data.
Sample Signal Payload
JSON
{
"signal_type": "product_qualified_lead",
"confidence": 0.92,
"source": "posthog",
"destination": "posthog",
"account": {
"name": "Acme Corp",
"domain": "acme.com"
},
"events": [
"visited_pricing_page",
"invited_team_member",
"api_key_created"
],
"enrichment": {
"company_size": "50-200",
"industry": "SaaS"
}
}Features
- Direct API connection — no data export needed
- Real-time event processing
- Supports all PostHog event types and properties
- Historical data analysis for signal calibration
- Zero impact on your PostHog performance
- Works with PostHog Cloud and self-hosted
Use Cases
- Detect when free users exhibit buying behavior in your product
- Identify power users ready for expansion conversations
- Spot churn signals before users downgrade or leave
- Route product-qualified leads to your sales team automatically
Ready to connect PostHog?
Start detecting revenue signals and routing them to PostHog in minutes.
