Privacy Policy

Last updated: February 2026

1. Introduction

PGS-Sheben Inc. (“Beton,” “we,” “us,” or “our”) operates the Beton revenue intelligence platform at getbeton.ai. This Privacy Policy explains how we collect, use, and protect your information.

2. Information We Collect

Account Information

When you create a Beton Cloud account, we collect:

Name and email address
Organization name
Billing information (processed by our payment provider)

Product Analytics Data

Beton connects to your PostHog instance to read product analytics events. We do not store your product analytics data. We process events in real-time to detect behavioral signals and route them to your configured destinations.

Signal Metadata

We briefly retain signal metadata (signal type, timestamp, destination status) for routing and debugging purposes. This metadata does not contain your end-users’ personal data.

Website Usage

On getbeton.ai, we collect standard web analytics via Google Tag Manager, including:

Page views and navigation patterns
Browser type and device information
Referral source
Approximate location (country/region level)

3. How We Use Your Information

We use collected information to:

Provide and maintain the Beton service
Process signal routing between your data sources and destinations
Send account-related communications
Improve the Service based on aggregated usage patterns
Comply with legal obligations

Cookies We Use

Necessary Cookies: Required for the website and service to function. Cannot be disabled.

Session management
Cookie consent preferences

Analytics Cookies: Help us understand how visitors use our website. Loaded via Google Tag Manager only with your consent.

PostHog analytics
Google Analytics

Marketing Cookies: Used to measure the effectiveness of our marketing campaigns. Loaded via Google Tag Manager only with your consent.

Advertising pixels

Managing Cookies

You can manage your cookie preferences using the cookie consent banner on our website. You can also disable cookies in your browser settings, though this may affect functionality.

We do not sell your personal data. We may share information with:

Service providers: Payment processors, hosting providers (Vercel), and tools necessary to operate the Service
Your configured destinations: Signal data is routed to CRMs and tools you connect (Attio, HubSpot, Zoho, Pipedrive, webhooks)
Legal requirements: When required by law, regulation, or legal process

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit and at rest, access controls, and regular security reviews.

7. Data Retention

Account data: Retained while your account is active and for a reasonable period after deletion
Signal metadata: Retained for up to 30 days for debugging purposes
Product analytics data: Not retained — processed in real-time and not stored

If you are in the European Economic Area, you have the right to:

Access your personal data
Rectify inaccurate personal data
Erase your personal data (“right to be forgotten”)
Restrict processing of your personal data
Port your data to another service
Object to processing of your personal data
Withdraw consent for cookie-based tracking

To exercise these rights, contact us at privacy@getbeton.ai.

9. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers.

10. Children’s Privacy

Beton is not directed at children under 16. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy with a new “Last updated” date.

12. Contact

For privacy-related inquiries, contact us at privacy@getbeton.ai.

PGS-Sheben Inc.