Comparison
Beton vs Excel & Google Sheets
An honest comparison between Beton and Excel & Google Sheets. Both solve signal detection differently — here's how they stack up so you can make the right choice.
At a Glance
| Beton | Excel & Google Sheets | |
|---|---|---|
| Category | Revenue Intelligence | Spreadsheets |
| Pricing | Free (self-hosted) | $0 (Google Sheets) / $6.99/mo (Microsoft 365) |
| Deployment | Self-hosted or Cloud | Cloud only |
| Open-Source | — | |
| Best For | Product-led signal detection | Very early-stage teams with under 100 leads |
When to Choose Excel & Google Sheets
- › Very early-stage teams with under 100 leads
- › One-off analysis before investing in a dedicated tool
- › You need flexible data modeling
- › You need pivot tables and charts
When to Choose Beton
- You want open-source with full code access
- You need self-hosted deployment for data sovereignty
- You want AI autopilot instead of manual rule configuration
- You want to avoid per-seat or credit-based pricing
- You need product usage signals to predict enterprise deals
Detailed Feature Comparison
| Feature | Beton | Excel & Google Sheets |
|---|---|---|
| Core Capabilities | ||
| Lead scoring | Manual formulas | |
| Product usage signal detection | — | |
| AI-powered scoring | — | |
| Autopilot detection (no rules) | — | |
| Real-time signal routing | — | |
| Deployment & Pricing | ||
| Open-source | Google Sheets only | |
| Self-hosted option | Excel only | |
| Free tier | ||
| Scales with data growth | — | |
| Transparent pricing | ||
| Data & Integrations | ||
| CRM integrations | Manual export/import | |
| Webhook support | — | |
| Custom signal pipelines | — | |
| Bring your own LLM | — | |
| Data stays on your infra | Varies | |
Frequently Asked Questions
When should I switch from spreadsheets to Beton?
If you're spending more than an hour a week maintaining scoring sheets, manually updating lead statuses, or copying data between tools — it's time. Beton automates what you're doing manually and catches signals spreadsheets can't.
Can I import my existing spreadsheet data into Beton?
Yes. Beton connects to your product analytics and CRM directly. Your existing spreadsheet logic can inform your initial signal configuration, but Beton's autopilot will quickly discover patterns you weren't tracking manually.
Is Beton overkill for a small team?
No. Beton's self-hosted version is free and takes minutes to set up. Even small teams benefit from automated signal detection — it catches revenue opportunities you'd miss in a spreadsheet.
Ready to try Beton?
See how Beton compares to Excel & Google Sheets in practice. Start for free — no credit card required.