Beton + Stripe
Revenue events as first-class signals
Stripe billing events as a signal source. Trial-to-paid conversions, plan upgrades, payment failures, churn — joined with product behavior for sharper signals.
How It Works
Add a Stripe restricted key
Generate a restricted API key (read-only on customers, subscriptions, invoices, charges, events). Paste it into Beton — no webhook setup required.
Beton joins billing with product behavior
Subscription state changes, plan switches, failed charges, and trial conversions are joined with PostHog/Postgres events on email or domain. Signals carry both contexts.
Backtest revenue-grade hypotheses
Hypotheses like "trialists who hit feature X within 3 days convert at Y%" are validated against actual paid conversions in your Stripe history.
What Stripe sees
{
"signal_type": "trial_about_to_convert",
"confidence": 0.88,
"sources": ["stripe", "posthog"],
"account": { "email": "jane@acme.com", "domain": "acme.com" },
"stripe": {
"subscription_status": "trialing",
"trial_end": "2026-05-04",
"plan_amount": 4900
},
"product_events": ["workspace_invited_teammate", "api_key_created", "workflow_published"]
}Features
- Restricted-key OAuth — read-only, scoped, revocable
- Subscription, invoice, charge, and customer events ingested
- Auto-joined with product analytics on email and domain
- Trial-conversion and expansion hypotheses validated on real revenue outcomes
- Failed-payment and downgrade signals route to CRM as churn-risk
- Works with Stripe test mode for staging environments
Use Cases
- Detect trial users likely to convert before the trial ends
- Spot accounts about to upgrade based on usage + billing trajectory
- Catch payment-failure churn signals and route to CS
- Validate "feature X drives expansion" claims against actual MRR data
Ready to connect Stripe?
Start detecting revenue signals and routing them to Stripe in minutes.
Pairs well with
Stripe is the data source — pair it with a destination to actually route the signals Beton finds.
Stripe + Attio
Tie billing events to Attio accounts so RevOps sees expansion and downgrade risk in the same pane.
Attio integration →
Stripe + Apollo
Use revenue-side signals (upsell ready, churn risk) to prioritise Apollo outbound and renewals.
Apollo integration →
Stripe + Webhooks
Forward billing-derived signals to your billing analytics, finance ops, or alerting stack.
Webhooks integration →